Qualitative Research

After looking at the research we previously compiled using Tumblr and also our Audience Interviews we decided that it didn't provide us with the amount of detail we were looking for and didn't answer many of our querires about what people expected from our film. We then thought about why we were not happy with our results and realized it was because we had included a lot of closed questions, usually requiring a yes/no answer (steotypical of quantitative research), this meant that people didn't go into much depth about why they did or didn't agree or like something.

To improve our audience feedback we have decided to do some qualitative research. This requires coming up with a selection of around ten open questions which require detailed quality answers. To get answers we have decided to set up a focus group of around six people, the majority being our target audience, and individually record their answers to our questions.

Questions
1. What issues would you expect to be covered in a social realist based film with the underlying theme of drug use?
2. What characters would you expect to see in a short film of this type, why?
3. What locations do you feel would be appropriate to use in a production of this sort, why?
4. What type of emotion do you expect to feel when watching a production of this sort, why?
5. What type of moral message do you expect the audience to be left with after watching a production focused on narcotics?
6. What editing techniques do you feel would be appropriate in a production of this sort?
7. Do you think that the film should have a realistic or more surreal element to it, why?
8. What kind of sound do you expect to be used to portray meaning to the audience?


Answers
Below are videos of a few members of our focus group giving us their answers.