As our film is not a mainstream product, meaning it will only appeal to a niche audience, our film will most likely have a restricted release. This means it will only be shown in approximately 40 - 60 cinemas. The local cinema which is most likely show our film is Cinema 3 in Canterbury. Cinema 3 is located inside the University of Kent, this means that their audience is primarily students (this is also our ideal target audience), film students in particular will be interested in the type of film shown at the cinema this is why Cinema 3 shows a variety of specialist and foreign films but also a few mainstream products. Cinema 3 primarily focuses on showing niche films which are not shown at large multiplexes such as Vue (who focus on showing mainstream film, mostly blockbusters, which will appeal to a wide audience). For example:
Cinema 3 film listings
Vue film listings
As you can see Cinema 3 shows a variety of film from 'It's a Wonderful Life', a classic American film which audiences will be interested in watching time and time again to 'Les Enfants Du Paradis' which is a french foreign film which will appeal to a niche audience. Vue focus on showing the big blockbuster films, as you can see from the image above all the films shown are blockbusters and appeal to a wide audience. Vue also show films in 3D unlike Cinema 3. As our production 'Flight' is a niche film and will only appeal to a certain type of audience Vue will not be a suitable screening choice.
As our film is most likely to be shown in Cinema 3 (Canterbury) our film poster would probably be displayed around the surrounding areas. Also our poster could feature in Sight and Sound and similar magazines.
Magazine Review
The type of magazine which would review our film would be a international film magazine such as, Sight and Sound. Popular film magazines such as Empire and Total Film would probably not choose to review our film as they focus on mainstream film which feature famous actors and directors so that their magazine will appeal to a mass audience. Sight and Sound magazine is an international film magazine run by the B.F.I (British Film Institute) and focuses on reviewing all types of film, not just mainstream. Sight and Sound magazine also interviews up-coming directors and promotes new talent.
