I came across this interesting article when researching ways to promote my production Flight. This article explains plans to try and ''promote British brands to compete with the cachet of French cinema and Hollywood''
British film has always struggled to compete with the big blockbuster films, with many productions falling under the radar. However British film has proved it can provide the film industry with commercially successful products such as An Education, Trainspotting and most recently The King's Speech which took $414 million in 2010.
The ideas put forward to help British Film include ''setting up an annual British film week or series of special film days that would highlight the UK's strong back catalogue of homegrown hits'' and ''proposing a system that allows the profits from successful films to be fed back into the industry'' Such a scheme would see a percentage of box-office receipts paid back into the lottery fund in cases where producers had received an initial grant.
I personally feel that British film does need to be marketed better. At the moment the British film industry is regarded as a ''cottage industry'' due to its small scale productions. If these ideas were to work then we would see a significant rise in successful British films and audiences watching them. British film may finally be able to compete with Hollywood and gain the recognition it deserves.
