Evaluation Question Two

How effective is the combination of your main product and ancillary texts?

When creating our ancillary texts I felt it very important that they were relatable to our main product. I tried to ensure that our main product and both the poster and review page all followed the same genre conventions and had a similar house-style so that audiences could recognize that the product and texts were all interconnected. As well as ensuring that all the product suited as a group it was also important to make sure that each product worked individually also.

Colour

When watching our film is was apparent that the majority of colour within our production was a deep purple so I thought it was very important that we chose photographs for our ancillary texts which included the dominant colour of our production, this would help our ancillary texts and main production to interlink and also help audiences to acknowledge that the poster and review page are both promoting our short film, Flight. The purple colour also hints at our film narrative and genre, when I asked audiences what feelings they thought out poster connoted they replied that our poster gave off the impression that our character was lonely and confused. These two themes do occur throughout our production and therefore I feel we have done a good job exhibiting the themes of our film within our ancillary products.

Mise-en-scene

As you can see from the first image all of our products include a mysterious photograph of our main character in silhouette form, this helps link all of our products together and makes them recognizable as a group. The reason why we chose to use these types of photographs for all of our products is because its the key moment of the film where the protagonist has to make her choice, we wanted to hint to the audience the themes (loneliness, confusion, choices) which run through out film and also wanted to capture the message of the film. We decided to use photographs which didn't give away our characters identity, this will hopefully entice audiences into watching the film to find out all about our character and her situation. The photographs are also all of Sophie within an outside location, the key sequence of our film takes place outside which is why we wanted to use landscape photographs to let the audience know that they should look out for this sequence as it is the moment where everything changes for Sophie.

Font

One thing which I think we could have done to make our products more effective as a group is to have had the same fonts within our products. As you can see from the image above all of our products used different fonts, although each font works for each different product to further strengthen the collectivity of the three products I would make sure that each font type was corresponding.

Design

I tried to make sure that both the poster and review page shared the same eye-catching yet simple house style design, to allow audiences to recognize that both ancillary texts are associated with the short film Flight. I also chose to use a similar deep purple colour within the house style which would compliment the photographs I chose to use on each product, as you can see the house style colours of the products are black, white and purple. Using the same colours within each product helps tie all three together and makes them look good collectively.
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As well as making sure that all our products shared similar conventions we also had to make sure that individually they followed the dominant conventions of their typical products. I feel that I managed to achieve this which was helped by the extensive research I did beforehand on the conventions of drama genre films, different film posters and Sight & Sound review pages. I ensured that each of the products would be suitable as individual products for audiences to view as well as successful when viewed as a group.

Overall I am very happy with our main product and ancillary texts and I think that they do effectively combine. I also feel that our main product and ancillary texts work really well as separate creations as well as collectively.